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Turfgrass.in is India’s owner-first sports turf booking marketplace. Bootstrapped, built in Indore, live on web, iOS, and Android in 13 Indian languages. Everything you need to write about us is here.

Fast facts

Company
Turfgrass.in
Operating entity
SpentyAI (sole proprietorship)
Founder
Akshay Chouhan
Headquarters
Indore, Madhya Pradesh, India
Founded
May 2026
Funding
Bootstrapped — no outside capital
Owner commission
0% (zero)
Cities seeded
80+ across all Indian states
Sports covered
Cricket, football, pickleball, badminton, tennis, basketball, volleyball, hockey, kabaddi
Languages
13 — English, Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, Bengali, Gujarati, Punjabi, Odia, Assamese, Urdu
Platforms
Web (Next.js), iOS App Store, Google Play, Telegram bots
Payment gateway
PayU

About Turfgrass.in

Turfgrass.in is a pan-India sports turf booking marketplace headquartered in Indore, Madhya Pradesh. The platform connects players to commercial sports turfs — cricket, football, pickleball, badminton, tennis, basketball, volleyball, hockey, and kabaddi — with live availability, transparent per-hour pricing, and instant online payment.

Turfgrass.in is built on a 0% commission model for owners. Unlike most Indian turf-booking aggregators, which charge owners 8–25% commission per booking, Turfgrass.in passes through only the GST the owner is legally required to collect, the standard payment gateway fee, and statutory tax deductions (TCS 0.5%, TDS 0.1%) — both remitted to the government on the owner’s behalf. Owners receive the remainder on a weekly UPI/bank settlement cycle.

The platform is operated by SpentyAI, a sole proprietorship registered in Indore under the Madhya Pradesh Shops & Establishments Act. Turfgrass.in is bootstrapped — no outside capital, no investor reporting obligations.

The product is available on the web at turfgrass.in, on the iOS App Store, and on Google Play. The platform is fully localised in 13 Indian languages from day one. Owners get an integrated Telegram bot to log walk-in bookings so the platform calendar never double-books. Players get a Telegram bot for direct support.

Turfgrass.in launched in May 2026 with a single live turf in Ujjain, Madhya Pradesh, and is currently expanding across all of MP’s tier-1 to tier-3 cities before crossing into Rajasthan and Maharashtra.

Founder

Akshay Chouhan is the founder and operator of Turfgrass.in. The platform is built on his conviction that the people running India’s commercial sports turfs deserve better than the commission-heavy aggregator model that has dominated the space so far.

Turfgrass.in is operated by SpentyAI, Akshay’s sole proprietorship registered under the Madhya Pradesh Shops & Establishments Act in Indore. SpentyAI is independently bootstrapped — Turfgrass.in has taken no outside capital and has no investor reporting obligations.

Before Turfgrass.in, Akshay spent years building software products and running his proprietorship across multiple verticals. He is based in Indore.

Press contact: [email protected] · +91 92445 06820

Press contact

Get in touch

Working on a story about Indian sports tech, turf marketplaces, the 0% commission model, or the broader Indore startup scene? We’ll respond to press queries within 24 hours.

Press & founder

[email protected]

Interviews, quotes, story background

Player support

[email protected]

Booking, refund, and account questions

Owner partnerships

[email protected]

List a turf, partnerships, BD